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Hi, This is me, Vidyarthi Ram, motivational blogger! Welcome to my website.

Now let me introduce you to my motivational philosophy.

There are three pillars in our life – Motivation, Education, and Social. Our life revolves around it. The more you engage, the more you benefitted.

Meaning of Motivation

In simple words, “Something which motivates us to do some activity called motivation.”

Motivation is nothing but a desire affected by some specific factor like hunger, thrust, anger, and love. So we can say it depends on human needs. Sometimes we do not feel some specific need to do some specific work. Something which makes us feel some specific need to do some specific work called the motivational factor.

Types of Motivation –

1- Intrinsic Motivation

2- Extrinsic Motivation

1- Intrinsic Motivation

Intrinsic motivation is affected by internal factors. Your nature and personal core values are the main factors behind this. For example – You do not smoke and drink despite living among smokers and drinkers friends. You help your friend who is suffering from Covid 19 without worrying about the fact that you might have caught the disease.

2- Extrinsic Motivation

Extrinsic motivation is affected by external factors, such as promotion, praise, prize, or demotion. It affects our day-to-day life. For example – You work very hard in the office in the process of getting a promotion in the job. Players play hard in the game in the process of winning the game so that they could get praise and prizes.

Why we need Motivation

Motivation is a fuel of the human Mind. Our mind needs motivation continually. Without motivation, our mind is nothing but a dumb terminal. Motivation makes us lively, adventurous, and strong personalities.

Use of Motivation in Marketing and Management

We know that complete marketing and management depend on human psychology. And what does change the human mind to take a specific action about your products, services, or work, it is nothing but motivation. We motivate people or employees to take specific action.

Measurement of Motivation

There are no tools or scales to date to measure or assess the motivation. In normal life, we don’t need it. But in marketing or management, we really need it. As per my own study and research on the “use and effect of motivation in marketing and management,” I decided to measure the motivation. I decided to measure Its effect on humans or objects so that we can use motivation effectively to achieve a targeted goal.

Vidyarthi Motivation Assessment Scale (VMAS)

For measuring the effect of Motivation on people I developed my own assessment scale.

When we run motivational stimuli on people, there is evidence that all people do not turn into specific actions. Some people turn in the first go and some people take many times to be converted. On that basis, I divided the people/object into three parts. One more thing, I use objects here for indicating people.

When we run motivational stimuli on the objects, different types of objects respond differently. On the basis of their response I have made a scale, “Vidyarthi Motivational Assessment Scale(VMAS)” to measure the effect of motivational stimuli. In the below table effects of motivational stimuli on the objects have been described clearly.

Type I Objects –

Type 1 objects are the people who will be affected by motivational stimuli in the first go without delay or denial, they are just a ready market for that promotional goods or services. For example – When Alan Musk said that, ‘he has bought a large amount of Bitcoin, listening to this, type 1 people will jump into the action and buy the Bitcoin. Here the statement of Alan Musk about Bitcoin is nothing but a motivational stimulus.

Type II Objects –

Type 2 objects are the people who will be affected by motivational stimuli, move but would not move into action until one more effective motivational stimuli come around them. Either they do not become much careful about motivational stimuli or they need more clarification about it. For example – After Alan Musk’s statement about Bitcoin, an India-based Cryptocurrency exchange, WazirX’s owner came to the Media to tell about Cryptocurrency and the benefit to invest in it. Listening to this type, two objects now jump into action and will buy because now they are assured that investing in Bitcoin is beneficial or a prudent idea.

Type III Objects –

Type three objects are the people who will be affected by motivational stimuli but would not move until the next motivational stimuli come around them. For getting him into action one more motivation stimuli would be needed. For Example – type three people still know about Alan Musk and WazirX’s CEO statement about Crypto Currency but would not buy despite the fact it has impacted him positively. He will only buy when some affiliate marketer or agent approaches him and conveys to him to buy it.